Phooldei is a platform that brings together local artisans of Uttarakhand to revive
traditional arts & crafts with a hint of modern day utility.

Popularly known as the Land of Gods, Uttarakhand is extremely rich in its culture & heritage, flora & fauna - often translated into intricate handmade items. Phooldei aims to showcase inspiring stories of indigenous communities and their unique homegrown products.

We are currently working with 30+ artisans across the entire Uttarakhand region.